Sip'd: Wellness You Can Taste

Sip'd is the rebrand and relaunch of a kiosk brand, built around a sharper promise: wellness you don't have to feel guilty about. The project started with research, identifying what was missing from Bullring's food and drink offering and what would genuinely resonate in Birmingham before moving into naming, positioning and tone of voice. From there I designed the full concept: the physical kiosk, a clear and approachable menu, and a complete pitch deck to take the brand back into its original Bullring location, covering brand story, founder narrative, partnerships and a track record built on real traction.