Fruit & Ice Beverages
project overview
Fruit & Ice Beverages needed to bring the energy of a night out to a shopping centre kiosk. I built a bold forest-green and gold identity, from the branded cup design to a full content engine across TikTok, Instagram, and Facebook, filming and editing content that's reached over a million views and gone viral. Alongside managing influencer partnerships and working with local communities to build brand awareness, I turned the UK's first mocktail kiosk into a scroll-stopping presence at Birmingham's Bullring.
project type
Brand Identity & Social Content Strategy
year
2026
my role
Brand & Marketing Lead
client
Fruit & Ice Beverages
This project also meant wearing several hats beyond design. I collaborated with directors, freelance designers, and photographers to keep production quality high, while building genuine relationships with influencers and local communities to drive organic growth and interest. Staying on top of what was trending kept the content pipeline moving, and I handled the ongoing marketing upkeep too, from social messages to email, so the brand stayed consistent and responsive across every touchpoint.
