Design Across Brands
project overview
Across six years at Inspired Thinking Group, I delivered design work for a wide range of national brands including KFC, Costa Coffee, McArthurGlen Designer Outlet, Grosvenor Casino, Greene King and Co-op, producing digital and print campaigns, in-store boards, social animations and marketing assets to each brand's own guidelines. The work spanned very different worlds, from fast-food energy to hospitality warmth to designer retail polish, often within the same week. What stayed consistent was the discipline: understanding a brand's visual language quickly, applying it accurately at pace, and delivering high volumes of work without ever letting quality slip.
For KFC, the work covered site hoardings, menu design, posters and social content, high-visibility, high-repetition assets that had to stay razor-sharp on brand at every size, from a small social tile to a full hoarding. For Costa Coffee, the brief shifted register entirely: video animations, poster design and in-store menu screen design, leaning into a warmer, calmer visual pace suited to a slower, more considered brand moment.
