Documanage

Storing healthcare data and digitising documents isn't naturally exciting territory, but Documanage didn't want to look boring either. I led the brand identity and guidelines, collaborating with the account management and leadership team to strike a balance: professional enough to be trusted with sensitive data, modern enough to stand out. I developed three colour concepts, from a more corporate-leaning direction to a bolder, fun use of colour, to an option that used the logo as a recurring graphic element throughout the branding. The director chose the first, a decision I agreed with; its confident use of colour and clean structure felt the freshest while still building the trust a healthcare data brand needs.