Fruit & Ice Beverages
Are an independent mobile bar service and retail kiosk based in Birmingham City.
I have had the pleasure of working with Fruit & Ice Beverages, a small mobile bar business based in the West Midlands, since they started in 2017. Over the years, I have worked on various projects with them, including branding, website design, print work, social media management, digital asset creation, video editing, and motion graphics.
Social Media
As part of my work with Fruit & Ice Beverages, I have managed their social media pages on Instagram, Facebook, TikTok, and Snapchat. This involved creating and curating content, writing captions, and coming up with image and video ideas to engage their audience.
With TikTok being one of the fastest-growing social media platforms, I have focused on creating engaging videos that generate views and likes. I stay up to date with the latest trends and hashtags to ensure that the content remains relevant and popular. By experimenting with different video formats and styles, I have been able to create content that stands out and captures the attention of viewers.
In addition to TikTok, I have also worked on motion graphics and videos for Instagram Reels and various photoshoots. By creating visually appealing and engaging content, I have been able to help Fruit & Ice Beverages increase their social media following and reach a wider audience.
Their social media presence has been entirely organic and proven to be popular on all platforms. By keeping up with the latest trends and using creative ideas, I have been able to create content that resonates with their audience and helps them achieve their marketing goals.
In addition to creating small motion graphic videos, I have collaborated with videographers to produce promotional videos for Fruit & Ice Beverages. With my expertise in video editing using After Effects, I have been able to make significant contributions to the post-production process of their videos.
As part of my role, I have edited most of the videos for the business, ensuring that the final product aligns with the brand's values and aesthetic. By collaborating with videographers and using my skills in video editing, I have been able to create compelling and visually appealing content that helps Fruit & Ice Beverages stand out from the competition.
Website design
One of my main responsibilities while working with Fruit & Ice Beverages was designing their website. I aimed to create a simple and user-friendly design that would be easy to navigate and showcase their business in the best possible way.
To achieve this, I used the Wix.com platform, which allowed me to create a website that was both visually appealing and easy for contributors to log into and update. I worked closely with the team to ensure that the website accurately represented their brand and included all the necessary information to attract potential customers.
The website features a clean layout, easy-to-use navigation, and clear calls-to-action, making it easy for users to find what they're looking for and book the mobile bar services.
Print work
While working as a graphic designer and brand guardian for Fruit & Ice Beverages, I undertook multiple print projects ranging from menu printing to designing large exhibition pop-up banners, conference banners, and more. Since most of these assignments came up at the last minute, I had to work within tight deadlines.