Biffa Step Up Identity
A campaign aimed at promoting workplace safety and health among their employees.
My task was to develop the branding identity for Biffa's 'Step Up' campaign aimed at promoting workplace safety and health among their employees. This initiative represents the company's new safety program, and as part of my responsibility, I designed the campaign's identity, including the logo, visual elements, and mockup designs.
Logo
The Biffa Step Up logo featured a vector graphic of stairs to symbolise the company's dedication to achieving success and elevating their safety procedures to looking after their employees.
Illustrations
I then produced a series of illustrations to animate the Step Up campaign. I employed bold illustrations of various workplace elements, ranging from the office to the warehouse, to give the campaign a vibrant and dynamic appeal.
Next, I developed mockup designs to visualise how the posters would appear when printed and displayed in and around the offices.
