Sea and Silver
Sea and Silver is the only Swiss crafted watch containing rare, authentic riyal coins, recovered from the Arabian Sea.
As a designer, I have had the pleasure of working on a unique and exciting project with Sea and Silver based in Dubai. Sea and Silver is a Swiss crafted watch that contains rare and authentic riyal coins recovered from the Arabian Sea.
My role in the project included designing the branding, website, and brochure. The watch design itself is elegant and simple, and I aimed to reflect this in the website design by keeping it clean and straightforward. The focus of the website was to let the stunning imagery of the watch and its history speak for itself.
One of the key challenges was designing the website to be easily navigable for an older target audience while still maintaining a modern and fresh look. The end result is a simple, easy-to-read website that showcases the beauty and uniqueness of the Sea and Silver watch.
Sophisticated website
The design of the Sea and Silver website is both simple and sophisticated. The color palette was carefully chosen, with navy blue representing the sea and providing a strong visual anchor throughout the site. The use of white space was also a key element in the design, allowing for clear navigation and balancing the overall look of the page.
By strategically incorporating white space, the content and elements on the page are well-organised, making it easier for users to scan and read the information provided. This enhances the overall visual experience of the site while improving readability.
The combination of the navy blue colour scheme and the strategic use of white space creates a clean and modern look for the Sea and Silver website. The design is both functional and aesthetically pleasing, making it easy for users to navigate while also showcasing the beauty and uniqueness of the Sea and Silver watch.
The brochure included within the Sea and Silver watch packaging provides customers with even more information about the unique history of the product. The design of the brochure is consistent with the branding of the website, using a simple and sophisticated layout that features strong imagery and strategic use of whitespace.
The brochure's design is an essential part of the brand experience, providing customers with a tangible piece of information to accompany their watch. The use of imagery effectively captures the beauty and elegance of the Sea and Silver watch, while the strategic use of whitespace enhances the brochure's readability and overall visual appeal.
By maintaining consistency between the website and brochure design, the Sea and Silver brand delivers a cohesive and professional look across all touchpoints. This helps to reinforce the brand's values and commitment to quality, further building trust and loyalty with customers.