Global Market Information
Your go-to destination for marketing and research intelligence tools that can transform your business strategies.
Global Market Information is a website that supports businesses with marketing and research intelligence tools, Global Market Information offers valuable insights into competitors, financial data, and marketing strategies that help businesses grow.
My contribution to this project involved creating the branding for the Global Market Information website. The brief was to design a bright, fresh, and striking visual identity that would appeal to businesses looking to improve their market intelligence.
Through careful consideration of color, typography, and visual elements, I crafted a branding concept that effectively communicated the website's mission and value proposition. The result was a dynamic and modern look that resonated with the target audience and helped to establish Global Market Information as a trustworthy source of business intelligence.
Challenges
One of the main challenges we faced while working on this project was the global reach of the website. As it would be used worldwide and in different languages, we had to ensure that the website was accessible and easy to use for all users. This required us to consider factors such as website structure, navigation, and language translation.
Another challenge we encountered was to keep the layouts uncluttered and effective for the user. I had to carefully consider the use of white space and simplicity to ensure that the website was user-friendly and visually appealing. This helped to enhance the user experience and make it easier for users to find the information they needed.
Visuals
Visuals play an important role in creating an engaging and memorable website experience. Throughout this project, I utilised a variety of visual assets to enhance the overall design.
One of the key visual elements used throughout the website was dots and lines to represent connectivity. This helped to create a sense of cohesion and flow between different sections of the website, making it easier for users to navigate and find the information they needed.
Additionally, I incorporated the logo into the background of the web pages in a faint and abstract way. This added a subtle and sophisticated touch to the overall design, while still maintaining the brand identity and recognition.
By utilising these visual elements in a strategic way, I was able to create a visually appealing and cohesive website that effectively conveyed the brand message to its audience.
The client expressed a liking for parallax background images, and I incorporated this into the design. I also took advantage of the trend of using gradient backgrounds on the website at the time, which added a dynamic and modern feel to the design.
To achieve the desired scrolling effects and animation for each section of the homepage, I collaborated closely with the web developers. By working together, we were able to create a seamless and visually engaging experience for users.
To maintain a balance between boldness and simplicity, we chose to use pink and purple gradient colors. This helped to create a striking visual impact while keeping the overall design clean.
